Mobile Game SDKs — Ad Networks, Attribution, Analytics & Engines

71 SDKs. Share = games bundling the SDK out of all games analysed. Detected by static analysis of each game’s Android app package: the code, manifest and native libraries it ships. Bundled does not always mean active — an SDK can ship and never be initialised — and heavily obfuscated or dynamically loaded SDKs can be missed.

SDK	Category	Games	Share
Google Mobile Ads (AdMob) Google	Ad network	85	94.4%
Google User Messaging Platform Google	Consent	84	93.3%
Firebase Analytics Google	Analytics	83	92.2%
Play Billing Library Google	Payments	80	88.9%
AppLovin (incl. MAX) AppLovin	Ad network	78	86.7%
Unity Ads Unity	Ad network	78	86.7%
Meta Audience Network Meta	Ad network	74	82.2%
Liftoff Monetize (Vungle) Liftoff	Ad network	71	78.9%
Unity (engine) Unity	Game engine	71	78.9%
Mintegral Mintegral	Ad network	68	75.6%
ironSource / Unity LevelPlay Unity	Ad mediation	64	71.1%
Pangle ByteDance	Ad network	61	67.8%
Moloco Ads Moloco	Ad network	60	66.7%
DT Exchange (Fyber) Digital Turbine	Ad network	59	65.6%
Firebase Cloud Messaging Google	Engagement & messaging	59	65.6%
InMobi InMobi	Ad network	58	64.4%
Facebook SDK Meta	Social & login	54	60.0%
Play In-App Review Google	Engagement & messaging	53	58.9%
Firebase Crashlytics Google	Crash reporting	52	57.8%
Google Sign-In Google	Social & login	52	57.8%
AppLovin Ad Review (SafeDK) AppLovin	Ad quality	43	47.8%
Play Integrity API Google	Security	40	44.4%
AppsFlyer AppsFlyer	Attribution	39	43.3%
Play Games Services Google	Game services	39	43.3%
Bigo Ads BIGO	Ad network	38	42.2%
Amazon Publisher Services Amazon	Ad network	37	41.1%
Firebase Remote Config Google	Remote config	37	41.1%
TikTok Business SDK TikTok	Attribution	36	40.0%
Chartboost Chartboost	Ad network	34	37.8%
Verve (HyBid) Verve	Ad network	34	37.8%
BidMachine BidMachine	Ad network	30	33.3%
Ogury Ogury	Ad network	27	30.0%
Smaato Smaato	Ad network	26	28.9%
Adjust Adjust	Attribution	23	25.6%
AppMetrica Yandex	Analytics	21	23.3%
PubMatic OpenWrap PubMatic	Ad network	20	22.2%
Yandex Mobile Ads Yandex	Ad network	18	20.0%
Firebase Authentication Google	Backend	16	17.8%
Play Asset Delivery Google	Platform	12	13.3%
Play In-App Updates Google	Platform	11	12.2%
Helpshift Helpshift	Customer support	10	11.1%
MobileFuse MobileFuse	Ad network	9	10.0%
Cloud Firestore Google	Backend	8	8.9%
myTarget VK	Ad network	8	8.9%
LINE Ads (FiveAd) LINE Yahoo	Ad network	7	7.8%
OneSignal OneSignal	Engagement & messaging	6	6.7%
Bugsnag SmartBear	Crash reporting	5	5.6%
Firebase Dynamic Links Google	Deep linking	5	5.6%
GameAnalytics GameAnalytics	Analytics	5	5.6%
Tencent MMKV Tencent	Storage	5	5.6%
Cocos2d-x Cocos	Game engine	4	4.4%
Singular Singular	Attribution	4	4.4%
TradPlus TradPlus	Ad mediation	4	4.4%
Firebase Realtime Database Google	Backend	3	3.3%
Flutter Google	App framework	3	3.3%
HyprMX HyprMX	Ad network	3	3.3%
RevenueCat RevenueCat	Payments	3	3.3%
Tencent Bugly Tencent	Crash reporting	3	3.3%
Tenjin Tenjin	Attribution	3	3.3%
ThinkingData Analytics ThinkingData	Analytics	3	3.3%
Braze Braze	Engagement & messaging	2	2.2%
Cloud Storage for Firebase Google	Backend	2	2.2%
Cocos2d-JS / Cocos Creator 2.x Cocos	Game engine	2	2.2%
Firebase In-App Messaging Google	Engagement & messaging	2	2.2%
Firebase Performance Monitoring Google	Performance	2	2.2%
Hermes JS engine Meta	App framework	2	2.2%
OneTrust OneTrust	Consent	2	2.2%
React Native Meta	App framework	2	2.2%
Amplitude Amplitude	Analytics	1	1.1%
Cocos Creator 3.x Cocos	Game engine	1	1.1%
Tapjoy Tapjoy	Ad network	1	1.1%