26 SDKs. Share = games bundling the SDK out of all games analysed. Detected by static analysis of each game’s Android app package: the code, manifest and native libraries it ships. Bundled does not always mean active — an SDK can ship and never be initialised — and heavily obfuscated or dynamically loaded SDKs can be missed.
| SDK | Category | Games | Share |
|---|
| Google Mobile Ads (AdMob) Google |
Ad network |
49,236 |
78.0% |
| Unity Ads Unity |
Ad network |
35,317 |
56.0% |
| AppLovin (incl. MAX) AppLovin |
Ad network |
28,875 |
45.8% |
| Meta Audience Network Meta |
Ad network |
27,283 |
43.2% |
| Liftoff Monetize (Vungle) Liftoff |
Ad network |
24,731 |
39.2% |
| Mintegral Mintegral |
Ad network |
24,474 |
38.8% |
| Pangle ByteDance |
Ad network |
22,487 |
35.6% |
| InMobi InMobi |
Ad network |
18,187 |
28.8% |
| DT Exchange (Fyber) Digital Turbine |
Ad network |
17,283 |
27.4% |
| BidMachine BidMachine |
Ad network |
11,036 |
17.5% |
| Moloco Ads Moloco |
Ad network |
10,782 |
17.1% |
| Bigo Ads BIGO |
Ad network |
9,904 |
15.7% |
| Yandex Mobile Ads Yandex |
Ad network |
9,421 |
14.9% |
| Chartboost Chartboost |
Ad network |
9,131 |
14.5% |
| Verve (HyBid) Verve |
Ad network |
5,024 |
8.0% |
| Amazon Publisher Services Amazon |
Ad network |
4,171 |
6.6% |
| Smaato Smaato |
Ad network |
4,117 |
6.5% |
| Ogury Ogury |
Ad network |
3,673 |
5.8% |
| PubMatic OpenWrap PubMatic |
Ad network |
3,045 |
4.8% |
| MobileFuse MobileFuse |
Ad network |
2,750 |
4.4% |
| LINE Ads (FiveAd) LINE Yahoo |
Ad network |
2,707 |
4.3% |
| myTarget VK |
Ad network |
2,627 |
4.2% |
| Tapjoy Tapjoy |
Ad network |
1,483 |
2.4% |
| AdColony Digital Turbine |
Ad network |
1,466 |
2.3% |
| HyprMX HyprMX |
Ad network |
977 |
1.5% |
| Start.io Start.io |
Ad network |
598 |
0.9% |
