Mobile Game SDKs — Ad Networks, Attribution, Analytics & Engines

24 SDKs. Share = games bundling the SDK out of all games analysed. Detected by static analysis of each game’s Android app package: the code, manifest and native libraries it ships. Bundled does not always mean active — an SDK can ship and never be initialised — and heavily obfuscated or dynamically loaded SDKs can be missed.

SDK	Category	Games	Share
Google Mobile Ads (AdMob) Google	Ad network	130	95.6%
Unity Ads Unity	Ad network	119	87.5%
AppLovin (incl. MAX) AppLovin	Ad network	114	83.8%
Liftoff Monetize (Vungle) Liftoff	Ad network	110	80.9%
Meta Audience Network Meta	Ad network	108	79.4%
Mintegral Mintegral	Ad network	107	78.7%
Pangle ByteDance	Ad network	100	73.5%
InMobi InMobi	Ad network	78	57.4%
DT Exchange (Fyber) Digital Turbine	Ad network	73	53.7%
Moloco Ads Moloco	Ad network	68	50.0%
Bigo Ads BIGO	Ad network	50	36.8%
Chartboost Chartboost	Ad network	42	30.9%
BidMachine BidMachine	Ad network	39	28.7%
Amazon Publisher Services Amazon	Ad network	38	27.9%
Verve (HyBid) Verve	Ad network	37	27.2%
Ogury Ogury	Ad network	29	21.3%
Smaato Smaato	Ad network	29	21.3%
Yandex Mobile Ads Yandex	Ad network	29	21.3%
PubMatic OpenWrap PubMatic	Ad network	23	16.9%
MobileFuse MobileFuse	Ad network	11	8.1%
LINE Ads (FiveAd) LINE Yahoo	Ad network	10	7.4%
myTarget VK	Ad network	9	6.6%
HyprMX HyprMX	Ad network	4	2.9%
Tapjoy Tapjoy	Ad network	1	0.7%