The Sims™ FreePlay

Name: The Sims™ FreePlay
Rating: 4.443007 (1031437 reviews)
Author: ELECTRONIC ARTS

ELECTRONIC ARTS

★ 4.4 (1,031,437 ratings)

⬇ 10,000,000+ downloads

Est. actual: 39,095,815

Style: Simulation

Free

Released: Feb 14, 2012

IAP: $0.99 - $99.99 per item

Contains ads

Rated: Teen

Mechanics Life sim & virtual pet

Signals

4 this week · 2 positive · 1 warning All of this week's signals →

📈Last 7 days +9.3K installs — 13% slower than the week before (+11K) · 1.2K/day since Sep 18
🏆Among Simulation games top 7% by installs gained this week (23757 peers growing)
⭐Rating steady at ★ 4.44 since Sep 18
🛠Updates actively updated · updated 25 days ago · every ~27 days (3 updates tracked)

Installs since launch

+69,091 installs · -2,182 ratings since Sep 18

SDKs in the app · version 117.1.280231, analysed Sep 27, 2026

Ad mediationAppLovin MAX ironSource / Unity LevelPlay
Ad networkAppLovin SDK BidMachine DT Exchange (Fyber)Google Mobile Ads (AdMob) 24.9.0 Liftoff Monetize (Vungle) 7.7.0 Meta Audience Network 6.21.0 Mintegral Tapjoy Unity Ads 4.16.6
AnalyticsFirebase Analytics 22.4.0
AttributionFacebook App Events 18.0.0 Singular
ConsentGoogle User Messaging Platform 3.2.0
Crash reportingFirebase Crashlytics
Engagement & messagingFirebase Cloud Messaging 24.1.1
Game servicesPlay Games Services 21.0.0
PaymentsPlay Billing Library 8.3.0
PerformanceFirebase Performance Monitoring
Remote configFirebase Remote Config 22.1.2
Social & loginFacebook Gaming Services Facebook Login Facebook SDK (core) 18.0.0 Facebook Share Google Sign-In 21.4.0

9 mediation adapters

Adapters connect a mediation SDK to an ad network. An adapter alone does not mean the network’s own SDK is bundled.

AppLovin MAX adapter → UnityAdsironSource/LevelPlay adapter → facebook 5.5.0ironSource/LevelPlay adapter → facebook 5.2.0ironSource/LevelPlay adapter → facebook 5.1.0ironSource/LevelPlay adapter → facebook 5.7.0ironSource/LevelPlay adapter → facebook 5.5.0ironSource/LevelPlay adapter → facebook 5.5.0ironSource/LevelPlay adapter → vungle 5.2.0ironSource/LevelPlay adapter → vungle 5.3.0

Found by static analysis of the app package; bundled is not the same as active. All SDKs →

Update history

118.1.284528 Oct 20, 2026 · seen Oct 22, 2026

Sul Sul! Courting Crimson brings the final chapter of Between the Lines to SimTown with a little spooky-season mischief. Step into a world of gothic glamour, moonlit gardens, magical hideaways, and wonderfully weird experiments. - NEW! Season Pass: Unlock spooky rewards and the magnificent Crimson Lodge - Explore mysterious libraries, work a little magic, and see what strange thin

118.0.282574 Oct 6, 2026 · seen Oct 15, 2026

117.1.280231 Aug 27, 2026 · seen Sep 18, 2026

Sul Sul! Tale of Knights continues the Between the Lines story with an epic medieval adventure. Build the fantasy kingdom you've always imagined with majestic castles, royal feasts, and legendary adventures. - NEW! Season Pass: Complete Daily and Season Tasks to earn 60 reward tiers - Build castles, forge legendary weapons, and raise dragons Long May You Reign Over SimT

Trailer

The Sims™ FreePlay is a simulation game by ELECTRONIC ARTS with 10,000,000+ downloads (about 39M estimated). +9.3K installs in the last 7 days. Rated 4.4 from 1M ratings. Released Feb 14, 2012. Install growth, rank history, SDKs and ad networks.

From the store listing: “This game includes optional in-game purchases of virtual currency that can be used to acquire virtual in-game items, including a random selection of virtual in-game items. _________________ From the creators of The Sims™ comes a complete Sims experience on mobile! Grow SimTown to expand your Sim community and create…”