Catchphrase: The ITV game show

Name: Catchphrase: The ITV game show
Author: Two Way Media

Two Way Media

⬇ 100,000+ downloads

Est. actual: 204,711

Style: Word

Free

No in-app purchases

Contains ads

Rated: Everyone

Mechanics Brain teaser & tricky puzzlesLive events & tournaments

Signals

3 this week · 2 positive · 1 warning All of this week's signals →

📈Last 7 days +138 installs — 16% faster than the week before (+119) · 22/day since Sep 24
🏆Among Word games top 16% by installs gained this week (8233 peers growing)
🛠Updates dormant · updated 191 days ago

Installs since launch

+1,135 installs since Sep 24

SDKs in the app · version 0.8.7, analysed Nov 10, 2026

Ad mediationAppLovin MAX ironSource / Unity LevelPlay
Ad networkAppLovin SDK DT Exchange (Fyber)Google Mobile Ads (AdMob) 24.5.0 InMobi Liftoff Monetize (Vungle) 7.5.0 Meta Audience Network 6.20.0 Mintegral Unity Ads 4.16.0
AnalyticsFirebase Analytics 22.4.0 GameAnalytics
BackendCloud Firestore Firebase Authentication 23.2.0
ConsentGoogle User Messaging Platform 3.2.0
Crash reportingFirebase Crashlytics
Deep linkingFirebase Dynamic Links
Engagement & messagingFirebase Cloud Messaging 24.1.1 Play In-App Review 2.0.0
Game engineUnity (engine)
PaymentsPlay Billing Library 7.1.1
PlatformPlay Asset Delivery 2.1.0
Remote configFirebase Remote Config 22.1.0
SecurityPlay Integrity API 1.3.0
Social & loginGoogle Sign-In 20.7.0

1 mediation adapter

Adapters connect a mediation SDK to an ad network. An adapter alone does not mean the network’s own SDK is bundled.

AppLovin MAX adapter → AppLovin

Found by static analysis of the app package; bundled is not the same as active. All SDKs →

Update history

0.8.7 May 8, 2026 · seen Sep 24, 2026

Fixed a bug that affected some Mr Chips Cards.

Only the current version so far — new entries appear as the game ships updates.

Trailer

Catchphrase: The ITV game show screenshot

Catchphrase: The ITV game show is a word game by Two Way Media with 100,000+ downloads (about 205K estimated). +138 installs in the last 7 days. Install growth, rank history, SDKs and ad networks.

From the store listing: “Say What You See. Simple as that. The iconic TV game show is back - and Mr Chips is ready for your challenge! Catchphrase brings the classic gameshow to your phone, packed with hundreds of official catchphrases straight from the show. How to Play It plays just like the TV show. Watch Mr Chips act out a…”