Serena’s Secret: Love & Merge

Name: Serena’s Secret: Love & Merge
Rating: 4.7486033 (29190 reviews)
Author: Digi Craft Studio

Digi Craft Studio

★ 4.7 (29,190 ratings)

⬇ 1,000,000+ downloads

Est. actual: 1,729,828

Style: Casual

Free

Released: Jun 21, 2024

IAP: $0.99 - $99.99 per item

Contains ads

Rated: Teen

Mechanics Merge Dress-up, fashion & makeover Hidden objectStory & characters

Signals

4 this week · 1 positive · 2 warnings All of this week's signals →

📈Last 7 days +3.9K installs — 50% slower than the week before (+7.9K) · 798/day since Sep 17
🏆Among Casual games top 6% by installs gained this week (36929 peers growing)
⭐Rating steady at ★ 4.75 since Sep 17
🛠Updates dormant · updated 216 days ago

Installs since launch

+47,068 installs · +620 ratings since Sep 17

SDKs in the app · version 2.0.3, analysed Oct 19, 2026

Ad mediationAppLovin MAX ironSource / Unity LevelPlay
Ad networkAppLovin SDK BidMachine Bigo Ads Chartboost DT Exchange (Fyber)Google Mobile Ads (AdMob) 24.5.0 InMobi LINE Ads (FiveAd)Liftoff Monetize (Vungle) 7.5.0 Meta Audience Network 6.20.0 Mintegral Moloco Ads 4.3.1 Pangle 7.3.0.5 Unity Ads 4.16.0 Yandex Mobile Ads
Ad qualityAppLovin Ad Review (SafeDK)
AnalyticsAppMetrica Firebase Analytics 22.4.0 ThinkingData Analytics
AttributionAdjust AppsFlyer Facebook App Events 18.2.3 TikTok Business SDK 1.3.7
BackendFirebase Authentication 23.2.0
ConsentGoogle User Messaging Platform 3.2.0
Crash reportingFirebase Crashlytics
Deep linkingFirebase Dynamic Links 17.0.0
Engagement & messagingFirebase Cloud Messaging 20.2.4 Play In-App Review 2.0.2
Game engineUnity (engine)
PaymentsPlay Billing Library 7.0.0
PlatformPlay Asset Delivery 2.3.0
Remote configFirebase Remote Config 22.1.0
SecurityPlay Integrity API 1.3.0
Social & loginFacebook Gaming Services Facebook Login Facebook SDK (core) 18.2.3 Facebook Share Google Sign-In 20.7.0

18 mediation adapters

Adapters connect a mediation SDK to an ad network. An adapter alone does not mean the network’s own SDK is bundled.

AppLovin MAX adapter → AppLovinAppLovin MAX adapter → AppLovin 7.15.0.0AppLovin MAX adapter → MDBigoAds 2025.7.18.0AppLovin MAX adapter → UnityAds 24.5.0.0AppLovin MAX adapter → UnityAds 16.9.91.0AppLovin MAX adapter → UnityAds 4.16.0.0AppLovin MAX adapter → Vungle 3.3.0.2AppLovin MAX adapter → Vungle 5.6.2.0AppLovin MAX adapter → Vungle 7.3.0.5.0AppLovin MAX adapter → Vungle 9.9.2.0AppLovin MAX adapter → Vungle 6.20.0.0AppLovin MAX adapter → Vungle 24.5.0.0AppLovin MAX adapter → Vungle 10.8.7.0AppLovin MAX adapter → Vungle 8.3.8.0AppLovin MAX adapter → Vungle 8.10.0.0.0AppLovin MAX adapter → VungleAppLovin MAX adapter → Vungle 4.3.1.0AppLovin MAX adapter → Vungle 7.5.0.3

Found by static analysis of the app package; bundled is not the same as active. All SDKs →

Update history

2.0.3 Apr 13, 2026 · seen Sep 18, 2026

The game update is here! <br>- New Stories. <br>- Performance improvements. <br>Thanks for your great support and love.

Only the current version so far — new entries appear as the game ships updates.

Serena’s Secret: Love & Merge screenshot

Serena’s Secret: Love & Merge is a casual game by Digi Craft Studio with 1,000,000+ downloads (about 1.7M estimated). +3.9K installs in the last 7 days. Rated 4.7 from 29K ratings. Released Jun 21, 2024. Install growth, rank history, SDKs and ad networks.

From the store listing: ““Maybe some women aren’t meant to be tamed. Maybe they need to run free until they find someone just as wild to run with.” Serena didn’t plan on falling for her boss. She just needed a job… not a marriage contract with the most unreadable man in Manhattan. But the moment she signed, she stepped into a world of…”