Life is a Game

Name: Life is a Game
Rating: 3.7885265 (166093 reviews)
Author: StudioWheel

StudioWheel

★ 3.8 (166,093 ratings)

⬇ 10,000,000+ downloads

Est. actual: 20,089,445

Style: Simulation

Free

Released: Nov 21, 2017

IAP: $0.99 - $26.99 per item

Contains ads

Rated: Everyone

Mechanics Life sim & virtual pet Runner Interactive story & choicesStory & characters

Signals

5 this week · 2 positive · 1 warning All of this week's signals →

📈Last 7 days +11K installs — 64% slower than the week before (+32K) · 3.4K/day since Sep 17
🏆Among Simulation games top 5% by installs gained this week (22094 peers growing)
⭐Rating steady at ★ 3.79 since Sep 17
🛠Updates actively updated · updated 26 days ago · every ~69 days (2 updates tracked)
🍎App Store no verified listing — a same-titled app by sangil kim exists ↗

Installs since launch

+154,368 installs · +170 ratings since Sep 17

Reviews · last 30 days

★ 4.297 reviews · 71% five-star · 14% one-star

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SDKs in the app · version 2.4.30, analysed Oct 21, 2026

Ad mediationAppLovin MAX
Ad networkAppLovin SDK Google Mobile Ads (AdMob) 25.4.0 Unity Ads 4.18.0
AnalyticsFirebase Analytics 23.2.0
BackendCloud Firestore
ConsentGoogle User Messaging Platform 4.0.0
Game engineUnity (engine)
Game servicesPlay Games Services 21.0.0
PaymentsPlay Billing Library 9.0.0

3 mediation adapters

Adapters connect a mediation SDK to an ad network. An adapter alone does not mean the network’s own SDK is bundled.

AdMob mediation adapter → vungleAdMob mediation adapter → vungle 4.18.0.0AppLovin MAX adapter → Vungle

Found by static analysis of the app package; bundled is not the same as active. All SDKs →

Update history

2.4.30 Oct 7, 2026

Regular updates will be performed to improve game stability.

2.4.29 Jul 30, 2026 · seen Sep 18, 2026

Regular updates will be performed to improve game stability.

Life is a Game is a simulation game by StudioWheel with 10,000,000+ downloads (about 20M estimated). +11K installs in the last 7 days. Rated 3.8 from 166K ratings. Released Nov 21, 2017. Install growth, rank history, SDKs and ad networks.

From the store listing: “This game is inspired by the saying “life is a marathon”. This is a new type of game with a combination of a running and simulation gameplay. Play and look back on your life with a special reminiscence system. Additionally, it’s a game with an emotional mood with its touching stories and pixel art. ■■■■■Game…”