Barbie Magical Fashion

Name: Barbie Magical Fashion
Rating: 4.4278417 (416411 reviews)
Author: Budge Studios

Budge Studios

★ 4.4 (416,411 ratings)

⬇ 100,000,000+ downloads

Est. actual: 101,888,848

Style: Casual

Free

Released: Jan 23, 2015

IAP: $0.99 - $9.99 per item

Contains ads

Rated: Everyone

Mechanics Dress-up, fashion & makeover

Signals

4 this week · 1 positive · 2 warnings All of this week's signals →

📈Last 7 days +38K installs — 1% slower than the week before (+39K) · 6.6K/day since Sep 18
🏆Among Casual games top 1% by installs gained this week (36966 peers growing)
⭐Rating steady at ★ 4.43 since Sep 18
🛠Updates dormant · updated 337 days ago

Installs since launch

+374,196 installs · +112 ratings since Sep 18

SDKs in the app · version 2026.1.0, analysed Sep 29, 2026

AnalyticsAmplitude
Engagement & messagingPlay In-App Review 2.0.1
Game engineUnity (engine)
PaymentsPlay Billing Library 7.1.1

Found by static analysis of the app package; bundled is not the same as active. All SDKs →

Update history

2026.1.0 Dec 13, 2025 · seen Sep 18, 2026

Barbie Magical Fashionistas! Style bright and trendy new outfits and make your character's personality pop!

Only the current version so far — new entries appear as the game ships updates.

Trailer

Barbie Magical Fashion is a casual game by Budge Studios with 100,000,000+ downloads (about 102M estimated). +38K installs in the last 7 days. Rated 4.4 from 416K ratings. Released Jan 23, 2015. Install growth, rank history, SDKs and ad networks.

From the store listing: “Budge Studios presents Barbie Magical Fashion, where you can transform into a princess, mermaid, fairy, hero or a combination of all four! Design a beautiful outfit, style your hair, and add glittering accessories and colorful make up! Ready to start your magical journey? Anything is possible when you dream big with…”