Tracking since Oct 5 — growth appears once we have a second daily reading.
Update history
1.17.0Sep 10, 2026 · seen Oct 5, 2026
Only the current version so far — new entries appear as the game ships updates.
Build your startup empire — or watch it burn.
Startup Tycoon is a turn-based startup simulator and business strategy game. You are the CEO: every turn a new crisis lands on your desk, you make the tough calls, and you watch retention, revenue, customer acquisition cost, burn rate and runway move. Grow the company, or run out of cash before you ever ship.
HOW IT PLAYS
• Pick a difficulty: Easy gives you a long runway, Normal is the standard game, Hard (earned through progression) gives you little cash and brutal crises.
• Each turn: read the crisis card, compare the options, commit.
• Every decision has an immediate effect, a delayed side effect and sometimes a hidden cost that only surfaces turns later.
• One session is short enough to finish in one sitting, and no two play out the same.
REAL STARTUP METRICS
Track the numbers founders actually worry about: monthly recurring revenue, user retention, CAC, burn, runway, infrastructure load, churn and team morale. Cut marketing to stretch the runway and growth stalls. Hire fast to ship features and morale cracks. Raise a funding round and you give up founder equity. There are no safe choices in this business simulator — only trade-offs.
YOUR AI ADVISOR
Alex, your advisor, reads your live metrics and gives a short strategic briefing each turn, and the AI mentor writes a debrief after each decision. AI features are optional: the game asks before turning them on, sends only your company's metrics and decisions (never your name or email), and every AI moment has a written fallback if you say no.
VENTURE MODE: A LONGER CAMPAIGN
Found a company in its own tab and manage it a week at a time. Choose one of eight company types (developer tools, marketplace, consumer brand, fintech, health tech, AI infrastructure, games studio, hardware), two founders and one of eight cities, each with its own salaries and access to capital. Put cards on the weekly board, advance the week, read the ledger, and watch your headquarters grow in 3D. It can end in an IPO offer, an acquisition offer, a company that is simply profitable — or a shutdown.
DAILY CHALLENGE, RIVALS AND STREAKS
• A daily challenge built around today's crisis.
• Ghost runs: everyone plays the same board today — beat a rival's recorded game turn by turn.
• Daily streaks with streak freezes.
• Founder Coins for Undo, bridge rounds, deep dives and Crystal Ball previews that show where a decision is likely to take your metrics.
PROGRESSION
Climb from Intern to Analyst, Associate, Manager, Director and Founder. Each tier unlocks strategies, modifiers and advisor upgrades you can equip before you start. After every game, the Board Meeting and the teardown show what worked and what sank you, and a weekly founder review tracks your best MRR and longest survival.
WHO IT IS FOR
Fans of tycoon games, CEO simulators and strategy games who want real decisions instead of tapping for coins. Founders, product managers, business students and anyone curious how a startup company lives or dies on its metrics. This is a game: the companies are fictional and nothing in it is financial advice.
FREE AND FOUNDER MODE
The business game is free to play: two full runs a day, the daily challenge, ghost runs and Venture Mode sessions. The free version shows ads. Founder Mode (weekly, monthly or yearly subscription, cancel anytime) adds:
• Unlimited daily runs
• Founder-only decision options
• Unlimited insider reads and Crystal Ball previews
• Your rival's full playbook in ghost runs
• Bonus XP on the daily challenge
• No ads
Founder Coins can also be bought as in-app purchases.
One wrong move and it's game over. Start your first run and see how far your startup gets.
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